The Potential Market of Intelligent Door Lock Is Huge, and 50% of the Samples of Intelligent Door Lo

Recently, the China Consumer Association, Sichuan Consumer Protection Commission, Shenzhen Consumer Commission and Foshan Consumer Commission jointly released the comparison test results of smart door locks. It is understood that the 29 smart door lock samples in this comparative test are products with high consumer attention and brand awareness and the sales volume of network platform. The staff of the Consumer Association (Consumer Council) simulate the purchase of ordinary consumers. Among them, 22 models are purchased on the network platform and 7 samples are purchased in the physical store. The price of the sample lock ranges from 1099 yuan to 5899 yuan per set, which varies greatly. According to the results, among the 29 samples tested, 48.3% of the samples had security risks when the password was opened, 50% of the samples had security risks when the fingerprint identification was opened, and 85.7% of the samples had security risks when the information identification card was opened.

In recent years, led by the development of artificial intelligence and Internet of things technology, smart home has flourished. Internet giants and emerging start-ups have made layout from different angles such as hardware, technology and system solutions, and smart home system has begun to appear. Among them, intelligent door lock products have attracted the attention of consumers with the high security of fingerprint identification. Stimulated by favorable factors, the industry is entering a period of rapid development. As the entrance product of smart home, smart door lock has also become the key entrance of smart home service group. At the same time, as the core product of home intelligent security products, intelligent door lock has become an indispensable core component of the smart home ecological chain.

Since 2016, with the official outbreak of China's smart door lock retail market, the smart door lock market has entered a period of rapid development. According to the data, the overall sales volume of China's intelligent lock industry exceeded 7 million sets in 2017. By 2018, the overall sales volume of China's intelligent lock industry exceeded 8.3 million sets in the first half of 2018 alone, with an obvious growth momentum. It is estimated that the sales volume of smart door locks in China will reach 22 million sets in 2019.

Change of competition pattern

In terms of regional distribution, it is mainly concentrated in Shenzhen, Zhongshan, Jinhua, Foshan, Wenzhou, Hangzhou and other places. According to the data of the national lock industry information center, in 2018, Shenzhen accounted for the highest proportion of production and sales, accounting for about 21% of the country, followed by Jinhua, accounting for 19%, followed by Zhongshan, accounting for 18%. Foshan, Wenzhou and Hangzhou also have higher scores. The industrial distribution of intelligent lock has changed the pattern of the original four lock industry bases of Zhongshan Xiaolan, Zhejiang Wenzhou, Zhejiang Pujiang and Shandong Yantai, showing a new situation in the industry.

From 2018 to 2020, China's household smart door locks will usher in a big outbreak. In the short term, many small and medium-sized lock enterprises may occupy some market shares with low prices, and the market pattern will tend to be scattered; By 2020, the industry will usher in a major reshuffle. Some shoddy low-cost locks may have various problems after three years of use. At the same time, the price of brand locks will also decline due to economies of scale. For example, large enterprises develop a set of automatic assembly lines to reduce manual assembly costs, and economies of scale will be a moat.

The potential market of intelligent door lock is huge

B-end market demand will continue to rise. The b-end market is the basis for most intelligent lock enterprises to start and stand. In the b-end market, customers with high security needs such as small and medium-sized communities, hotels, office buildings, government departments, enterprises and institutions constitute the main customer group of most intelligent lock enterprises. In 2017, the shipment volume of China's intelligent lock engineering market was about 2 million, accounting for about 40% of the overall market share.

The C-end intelligent door lock has a good market foundation and great development potential. C-end market, i.e. individual family market. For the domestic market, there are about 400 million families in China. If calculated according to the market penetration of Japan, South Korea and European and American countries, the market space is very huge. Compared with the traditional door lock, the smart door lock is more suitable for young people's families under the Internet wave. It can avoid key loss and forgetting to bring the key, and realize the scenes such as visitors opening the door remotely. From the perspective of the domestic market, the potential market of intelligent door lock is huge. At present, it is a blue ocean.