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It depends on where you want to add it and the theme you use. If you want to add it after every post on the index page, you would need to add it at the bottom of the loop, which in this theme is probably within a includes/functions file. This snippet does not show the loop, only a helper function, so you could not add it here. Keep in mind that google will only let you put so many ads on a page, so with 10 posts per page being the default index, if you add one ad in between each post, it will not show them all.
1. What is the way to run Google Ads with prohibited keywords which are not allowed on ads?
hithere are are two kinds of people who would want to hack the system to show prohibited keywords. they are:People who genuinely want to help others through charities that help people who are suffering. eg. gambling addiction sites that help people who are recovering from gambling. in this scenario, they would ask for permission from Google and hope they are approvedthere are the other kinds of people who want to take advantage of the system and want to advertise betting sites. and they use black hat techniques to game the system. I have seen some do it but I do not know how successful they areregards,zabyDigital Marketing Agency/ Google Ads in KenyaWhat is the way to run Google Ads with prohibited keywords which are not allowed on ads?.
2. Is it worth it to learn Google Ads in 2020?
It's no secret that Google AdWords is by far the largest PPC network out there. Not only is it used by large enterprises to drive traffic to their websites, but lots of local businesses use it as well. If you've never used PPC before, then you're probably wondering "is Google AdWords worth it? To put it simply: YES IT IS. However, you probably need some more convincing than that, right?To convince you that Google AdWords is worth it, we're exploring what makes AdWords so powerful. If you're not sure if AdWords is for you, then don't worry. We've put together an interesting article to show you how you can benefit from AdWords. Let's get right into it. AdWords Gives You Quick ResultsOne of the best things about Google AdWords is that the results are pretty much instant. As soon as your campaign has been approved, you can start receiving traffic in a matter of minutes. Simply enter the keywords you want to target, enter a maximum bid, and you're good to go. Then you just sit back and watch all the traffic flow to your website. This means you can start getting sales on the same day you start your campaign. With results taking mere minutes, you'll wonder why you ever spent money on anything else. Unlike other digital marketing methods such as SEO, this means no waiting around. Other strategies can take months to kick in before you reap the benefits, but not AdWords. You also don't have to commit to any contracts which means you won't have any money tied up in marketing. Instead, you'll be free to adjust your marketing costs at any time by increasing or decreasing them. Not only does this give you 1 less excuse to try it, but if you do decide its not for you then you can easily cancel.AdWords Has Almost Unlimited PotentialIf you're looking for a scalable marketing strategy, then Google AdWords is the perfect solution. With millions of keywords available to bid on and new ones every single day, you almost have an unlimited audience to target. With so many keywords to take advantage of, you can keep adding new keywords to your campaign to increase your traffic.Once you have a profitable PPC campaign, you can always increase your campaign's daily spend to generate more clicks. Since keywords are ranked on a bidding system, by paying more per click you essentially increase your position on the rankings. If you are currently in position 4 and increase your average spend, then you could jump up to position 2.The higher up you are on the rankings means the more clicks and more traffic you'll get. By increasing the bid on your keywords you'll attract as many visitors as you want (or can afford!).AdWords Has Impressive AnalyticsGoogle AdWords has an amazing array of analytics and charts built into its software. These stats allow users to see how well their campaigns are performing and if they should be making changes. The statistics cover everything from the average cost per click, to advert position and even conversion rate.By having all of these analytics at your fingertips, it can help you make decisions on where to spend your money. If you currently have a very high converting keyword then it's probably best to increase your spend for that keyword. You could always try and start a new campaign with new keywords, but if you already have the statistics saying your campaign is successful, why bother? Just increase the daily spend of your current campaign, and you'll move up on the ad position, which in turn will give you more traffic. With so much AdWords data available you will easily be able to provide evidence as to if Google AdWords is worth it or not. That's perfect for showing to any upper management or worried accountants. Cancel Your AdWords Campaigns At Any TimeOne of the other benefits of Google AdWords and PPC, in general, is that if your campaign isn't profitable, then you can stop it at any time. Other marketing techniques such as SEO and print marketing often require businesses to commit for several months. This means if you sign a 6 months SEO contract and don't see any improvements after 3 months, you'll still have to continue paying. For some businesses, this can end up being a huge waste of money.With Google AdWords however, you can stop a campaign in a matter of seconds and even pause them if you want to enable them later. This gives you a lot of flexibility and the ability to control your finances even better. This means no contracts, no fixed terms, and no wasting money.Get A Leg Up on Your CompetitorsNo matter what industry you are in, you'll always have competitors that are constantly trying to steal your traffic. No matter if they're running similar PPC campaigns or doing SEO, the competition will always be fierce. Luckily Google AdWords gives you the option to outdo your competition, all for the right price of course.If your competitors are investing a lot of money in SEO to get to position 1 on Google then you can easily beat them with a PPC campaign. By bidding enough on a keyword you can jump above the organic search results and outrank your competitors who are spending lots of money on SEO. If they're already running a PPC campaign, then you can always outbid them and push them below you. Not only will this make them lose traffic and clicks but all those visitors will now visit your website instead. By outbidding your competitors you can essentially steal their traffic and redirect them to your site. Is Google AdWords Worth It In 2020?So is Google AdWords worth it in 2020? Does it deserve your hard-earned bucks? Or should you be spending it on something else? We think the answer is clear: Google AdWords is most definitely worth it!Not only does it allow businesses of any size to advertise to millions of people, but it's not that expensive. Considering businesses can start, stop, and adjust their bids at any time this gives companies huge flexibility. Compared to other forms of advertising, it's clear to see why AdWords is so popular in the first place. If you want to how to become an AdWords pro, then be sure to read our other posts on Google Ad Sizes and Google Ad Examples.However, there is a downside we should mention.Google AdWords is only worth it if your ads receive genuine clicks from customers. Unfortunately, in the PPC world, a lot of clicks are often fraudulent, and many users often have no intention of ever buying your product or service. This can obviously cost you a lot in the long run and greatly increase your average cost per conversion. If there's a downside to Google AdWords, then this is it. To stop this from happening to your campaign, you need PPC protection.
3. How do 'Discovery Ads' work in Google Ads?
Discovery ads are similar to "Native ads" you hear either from Yahoo or Times of India Colombia platform. As you are scrolling through the news article, you will see these native ads.The good part is that they are not expensive. You will get lot of clicks at a very low cost. However you have to design your landing page similar to a content page with the look and feel of other content pages on Google Discover.Tracking sometimes is an issue. The bounce rate typically is very high for native ads if you just run a form. People are there to consume content and you should provide content there.We at UserTense Digital help manage paid digital campaigns for clients.How do 'Discovery Ads' work in Google Ads?.