Highlights of MediaTek 4K Smart TV Chip Mt9638

It is reported that mt9638 4K smart TV chip has achieved mass production, and the terminal products will be listed in the second quarter of 2021.

Chen Junkun, general manager of MediaTek TV division, said: "with the development trend of highly intelligent and diversified smart home devices, smart TV is imperceptibly changing the living room ecology of consumers, and a new AI intelligent audio-visual era has begun to emerge."

Up to now, MediaTek has shipped more than 2 billion sets of TV chips in the global market, covering all price range products from entry to flagship, and providing complete solutions in line with global TV specifications.

Meanwhile, in 2020, more than 100 million smart TVs have chosen MediaTek to become a TV chip provider.

1、 Two highlights: AI image quality enhancement AI super resolution

Based on the high-energy AI operation of APU developed by MediaTek, mt9638 chip can support ai-pq and ai-sr.

Among them, ai-pq identifies content scenes through AI, and can adjust the color saturation, brightness, sharpness, dynamic compensation and intelligent noise reduction of the picture frame by frame for different scenes, so as to improve the overall image quality.

AI-Sr can intelligently improve the resolution of the original picture and make the picture clearer through multi frame fusion. At the same time, it can also provide users with a more wonderful 4K viewing experience combined with MEMC dynamic compensation.

2、 Further upgrade the audio-visual entertainment experience

In addition to the image quality upgrade, the mt9638 chip has also been optimized in terms of Bluetooth connection and AI interaction, which greatly improves the user's video game entertainment experience.

On the one hand, mt9638 supports AI voice interaction, allowing users to control TV or linkage with other intelligent terminal devices through voice. It supports up to 4K resolution, 60Hz refresh rate and AV1 / hevc / VP9 coding format.

At the same time, the chip also supports human-computer interaction such as AI video call, so as to further improve the experience diversity of intelligent TV audio-visual entertainment.

On the other hand, mt9638 also supports hdr10 and zoning dimming display in more than 2000 areas. In terms of sound effect, it also supports Dolby panoramic sound and DTS virtual x virtual surround sound.

In addition, it supports HDMI 2.1a, USB 3.0 interface, and Wi Fi 6 solution.

Conclusion: strengthen the position of smart TV center through AI technology

Looking at the mt9638 chip released by MediaTek this time, although it does not support 8K, it still focuses on the mainstream 4K market. However, it improves users' viewing experience in TV image quality enhancement and resolution, as well as human-computer interaction experience through AI technology, which will further promote smart TV as one of the linkage control centers of smart home devices.