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According to the latest research results from the IDC global hardware assembly research team, the Q1 shipments in 2016, though the global mobile phone manufacturers' shipments decreased by 14.9% compared with the previous quarter, Chinese mainland manufacturers' share increased from 40.1% to 44.1%, and the trend is obvious. In the world's top ten mobile phone manufacturers' assembly ranking, Chinese mainland manufacturers control five seats, namely OPPO, VIVO, Hua Qin, ZTE and Jinli. Among them, Jinli, which has a history of making machines for 14 years in the mobile phone circle, has developed rapidly in the last half of the year. It has returned to the top ten in the world since Q4 in 2015. The latest data of Q1 this year once again confirms Jinli's increasingly stable pace of manufacturing strength.
It is worth noting that among the top ten smartphone manufacturers in the world, there are mobile phone brands such as Samsung, oppo, vivo, LG, ZTE and Jinli, but there are no equally well-known apple and Huawei. As we all know, Apple has always relied on OEM for production, and has no own factory. Jinli has the largest single intelligent terminal manufacturing center in Asia - Jinli Industrial Park, covering an area of 300 mu, with an investment of more than 1.5 billion and an annual production capacity of 80 million units; Oppo and vivo are also produced in their own factories. They all take the real economy as the support to realize the mode of self production and self marketing.
It can be seen that the accumulated strength of independent production and manufacturing has laid a solid foundation for the performance of the brand in the market. Jin Li, oppo and vivo listed in the data released by IDC are from the four popular domestic King Kong "Jinhua ov" camp. According to the latest data released by Sano, a well-known market research company, the overall market sales of the mobile phone industry in the past April was 30.97 million units, up 12% year-on-year. Among them, domestic manufacturers account for 80.1% of sales. The "Jinhua ov" camp, with offline channels as the main position, has been firmly among the top four domestic brands in China's mobile phone market share for four consecutive months from January to April this year, and the development pattern is quite stable.
This strong return to the top ten global smartphone manufacturers is undoubtedly a strength presentation of Jinli over the years, which is inseparable from Jinli's strong independent production capacity.