What Is Facebook Machine Learning? What Can It Be Used For?

1、 What is Facebook machine learning?

Facebook's machine learning feature can help you achieve the best performance in your advertising series. Facebook platform can help you get as many conversion opportunities as possible at a lower cost by determining the best performing forum, budget allocation and bidding of advertising Series in real time.

2、 How does machine learning work?

It will combine the data and signals from our platform and the customer information you provide to analyze and predict which people will take the desired actions. The more data available, the more we "teach" the model, so as to continuously improve the accuracy of prediction. The more accurate the prediction, the more likely you are to achieve better results. In order to help you reach or acquire customers at a lower cost, our delivery system needs to be flexible to place advertisements in all sections and manage your budget allocation in the best way. When setting up an advertising series, it is recommended to enable advertising series budget optimization and select the lowest cost bidding option. At the same time, automatic sections are used to place advertisements in all sections.

3、 What is the operation mode of machine learning?

There are three operation modes of Facebook machine learning: advertising series budget optimization, minimum cost bidding strategy and automatic forum.

1. Advertising series budget optimization

Advertising series budget Optimization: set an overall budget for the advertising series, and let the system allocate the budget to the best performing advertising groups in real time, so as to optimize the budget allocation of each advertising group. Advertising series budget optimization is a way to optimize budget allocation at the advertising series level. This means that Facebook will constantly automatically find the best opportunity to achieve results in the advertising series' and allocate the budget in real time to achieve these results.

a. Improve performance:

Get more results with the same budget. Univision, a Spanish language cable television company in the United States, reduced the installation cost of word applications by up to 33% by using the budget optimization function of advertising series rather than manually adjusting the budget at the advertising group level, and saved an average of 30 minutes.

b. Easy to use, time saving:

Reduce manual tracking and management of budgets, resulting in less time spent on budget planning, setup, and optimization.

c. Improved delivery:

If each advertising group contains overlapping audiences, our system will delete the overlapping audiences when placing advertisements. However, if the advertising series budget optimization switch button is on, in case of overlap, the budget will be transferred to a more competitive advertising group with better opportunities, so as to reduce the situation of insufficient delivery.

2. Minimum pricing strategy

Lowest cost bidding strategy: spend the lowest single bidding amount to achieve your desired advertising series goal and maximize the value of advertising series. The lowest cost bidding strategy allows our system to set bidding for you. The goal is to obtain the lowest cost single optimization event for you. In this case, the lowest cost bidding is used:

a. When you are not sure how much bidding is appropriate;

b. When you want to spend all your budget.

Note: when combining the lowest cost bidding and advertising series budget optimization, all advertising groups must optimize for the same event!

3. Automatic version

Automatic Forum: put advertising content in the forum that is most likely to bring advertising results. It is complicated to manually decide which sections to use for which advertisement at which time, which will waste time and money. The automatic placement function enables our advertising system to help you complete complex work, determine the best performing placement in real time, and dynamically allocate more budgets for these opportunities. Get the opportunity to cover more audiences in multiple sections of Facebook's applications and services. Achieve up to 7% coverage growth compared to Facebook only. Get customers at a lower cost and improve your return on investment. The cost of single effect decreased by 71%.

4、 How to make full use of advertising series budget optimization and automatic edition? (for reference)

1. Optimize advertising according to actual business results;

2. If it is decided to use the lowest cost bidding option, all advertising groups should optimize for the same goal or event;

3. Easily and automatically convert non-9:16 dynamic message ideas into ideas suitable for vertical or fast shooting environment. The background color of snapshot can be simply edited to flexibly control creativity;

4. By selecting automatic sections at the advertising group level, first widely locate the audience and enable all sections.